Poblenou is a neighborhood of contrast in Barcelona, where factories, creation centers, and old print houses reconverted into libraries, art galleries, abandoned plots, graffiti, and modern buildings. Places dedicated to culture, creativity, innovation, and leisure.
No Exit. Emergency Exit. City Campaign
The community of Poblenou Urban District believes that culture, creativity, and innovation represent an "emergency exit" from the things that are entrapping on a daily basis; those that concern and stop people from seeing a way out.
The graphic for Open Night 2019 borrows the interior signage from the typical industrial buildings in the district, presenting the paradox that something which appears to indicate an exit is, in fact, an entrance. An entrance to escape routine with the activities proposed by this creative community, knowing that, when there's no way out,
there's always an emergency exit.
there's always an emergency exit.
